1954 Sonoma County Fair RODEO Original DayGlo Poster, Santa Rosa
$1200.00 USD $1500
Cool autumn nights, holiday shopping just ahead.
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Antique vintage original 1954 DayGlo Poster, 2-color, gray ink and pinkish-red DayGlo ink. Great advertising piece, the text reads: “fun galore in 54! Sonoma County Fair RODEO, R.C.A. Approved, 3 nights only, July 22, 23, 24, Fairgrounds Arena Santa Rosa” (California).
Wonderful western rodeo-theme graphics include a man jostled on a wild bucking bronco horse, the man flailing with hat in hand. And a smaller elf-like character on his cartoon-like horse, arm outstretched for balance.
Printed on card stock, this vintage poster measures 14 inches wide by 22 inches tall, cardstock caliper reading is 0.030 inches thick. Corners have some creasing but it has never been bent or folded. Printed small at bottom/center on the front: Larry E. Klump Co. Stockton Calif.
Decorator note: The DayGlo® ink color is hard to describe — not quite red, not quite pink, not magenta — looking at online swatches of DayGlo inks, this poster looks closest to “Rocket Red”, or maybe it was printed using “Neon Red” and 60 years of aging has shifted the hue a bit. Know that depending on your display, profile and settings you may be seeing color that is a shade or two different than actual color.
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Were you married in 1954 ? This would make a lovely unique wedding anniversary gift. Was a loved one born in 1954 ? A wonderful birthday present — especially so if they were born on July 22, 23, or 24, 1954.